martha stewart CONCEPT
At Martha Stewart, I helped shape four brand identities—Bedford, Skylands, Perry Street, and Lily Pond—each inspired by her residences. These identities provided a framework for seasonal concepts and style guides across multiple lifestyles, from everyday farmhouse to elevated traditional, modern city living, and coastal retreat. I created style guides and concept decks, defining brand standards, seasonal trends, CMF palettes, prints, patterns, and SKU assortments. I also led product development to ensure concepts translated effectively into retail-ready products. By combining trend research, consumer insights, and visual storytelling, I developed cohesive, on-brand collections that balanced creativity, functionality, and commercial appeal.
ADDITIONAL Concept DECKS + Licensees
PRODUCT DEVELOPMENT
OVE
Special Projects