Martha Stewart Collection for Macy’s
Designed and developed core and seasonal Top of Table and Houseware collections for the Martha Stewart Collection at Macy’s. I conducted trend research, built inspiration boards, and explored design directions through ideation, CMF palettes, tech packs, and pattern layouts, guiding products from concept to sample approvals. The assortments spanned items such as tiered servers, dinnerware sets, and appetizer plates, as well as cookware, bakeware, teacups, and decorative accessories. Throughout the process, I translated market and trend insights into cohesive, on-brand collections that balanced creativity, functionality, and commercial appeal for Macy’s customers.
