Party City
Designed and developed trend-forward concepts for Party City’s core and licensed product lines, ensuring alignment with business objectives and critical timelines. I explored creative directions across party favors, tableware, and licensed goods, leveraging expertise in surface design, 3D design, and technical production to bring ideas from concept to execution. Collaborating with licensing partners such as Disney, Mattel, Nickelodeon, Netflix, Toei, and Warner Bros., I translated iconic IP into engaging, commercially viable products. Throughout the process, I balanced trend-forward innovation with brand alignment, creating concepts that were both playful and strategically grounded, appealing to Party City’s diverse customer base.
